Volvo claims No.1 Premium SUV brand in Ireland

XC60 Model Year 2022

After a strong start to 2022, Volvo Cars is delighted to announce its position as No.1 premium SUV brand in Ireland, with its full XC range dominating the segment in January. Adding to this, the company saw a 65.4% total sales growth year to date from 2021, bringing its market share to 1.92% for the first time ever.

The XC60 was the bestselling SUV in the premium segment, followed closely by its siblings, the XC90 and XC40 respectively.  Volvo performance in Ireland mirrors the company’s global trends. In 2021, Volvo’s XC60 continued to be the company’s bestselling global model with sales reaching 215,635 cars (2020: 191,696 units).

Last year, Volvo Cars strengthened the appeal of its XC60 with the introduction of the ground-breaking Android-powered infotainment system and the long-range battery on Recharge models, significantly extending its electric range.

These January results also demonstrate the continued popularity of Volvo Cars’ Recharge line-up of cars with a fully electric or plug-in hybrid powertrain. Recharge cars made up 86.8% of the Volvo Car Ireland’s retail deliveries for January.

Alan Cowley, Commercial Operations Director of Volvo Car Ireland said, ‘It’s been a fantastic start to 2022 and we are very optimistic for the year ahead. The first month of the year is the most important in terms of car sales and is a good indicator of how the rest of the year should perform. Despite numerous challenges, including the industry wide semi-conductor shortage, Volvo in Ireland is experiencing relatively short lead times on most of our key models, which helped us build a strong order bank coming into 2022. We are also pleased to see the high proportion of cars sold from our Recharge line up – a promising step towards the all-electric future of Volvo Cars.

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