STEYR Konzept tractor wins Platinum Award in the 2020 MUSE Design Awards

The STEYR Konzept is a comprehensive project study on what the future of tractor production could be.

Out of 3820 submissions from 50 countries, the STEYR Konzept has been awarded the prestigious Platinum Award for the 2020 MUSE Design Awards competition. The winning piece was created by the CNH Industrial Design and STEYR Traktoren team together with Innovation teams from Agriculture & FPT Industrial.

The MUSE Creative and MUSE Design Awards are global competitions, which seek to commemorate the exemplary creative and design professionals of various industries. “These individuals truly embody the spirit of innovation” said Kenjo Ong, CEO of both competitions. “It is a privilege to award the people behind the STEYR Konzept for their monumental work! It is always a humbling experience to witness what these creatives are capable of.”

The Designers have created a vision for the future.  Designed from the ground up where every element has a function, yet the forms are stylish. From the innovative quad arm suspension structure, through to the body. The surfaces are technical yet fluid. The styling gives a feeling of quality and precision while being dynamic. Key historic design elements have been re-interpreted in a conceptual way; the external white cab structure to the asymmetric grill. On the inside a minimalist design is complemented by projected information on transparent screens allowing maximum visibility, which is creating a cabin where the operator can enjoy work without fatigue. A customer centric design that adds value to increase productivity.

The cab and controls are futuristic for the STEYR Konzept tractor.

The STEYR Konzept is laying the foundations of the next tractor generation 
The STEYR Konzept is a comprehensive project study on what the future of tractor production could be in collaboration with CNH Industrial sister powertrain brand FPT Industrial. STEYR engineers have developed the STEYR Konzept, combining innovative technologies in a unique way to create an environmentally friendly, yet efficient and, above all, functional tractor concept. 

At the heart of the study lies a modular hybrid electric drive, comprising a combustion engine, a generator, and several electric motors, which can be controlled individually, and which then supply energy where it is needed. This concept tractor, designed by CNH Industrial’s Design Center makes use of a high-performance, 4-cylinder diesel engine. The selection of these components creates a compact vehicle design and allows an optimum overview of the vehicle. The cleverly designed vehicle architecture enables smart solutions such as 4WD or an advanced suspension concept. This will provide customers with a wide range of benefits in future, including enhanced ride comfort, additional flexibility and options, and unparalleled performance in the fields and on the roads.

The STEYR Konzept tractor has been designed to be fitted with a 4.5 litre 4 cylinder that’s rated to deliver up to 250Kw (325hp) at peak.

The STEYR Konzept features innovative architecture developed by FPT Industrial Innovation team, with a serial hybrid approach whereby the diesel engine, a compact 4.5-liter 4-cylinder unit, instead of the 6-cylinder traditionally installed on such a tractor range, works at optimal speed as an energy generator, charging batteries. The engine is disconnected from the wheels, and traction is provided by four independent electric motors directly installed in the wheel hubs. The STEYR Konzept is equipped with a NEF45 engine, which delivers 150 kW peak power, while 250 kW peak power in hybrid boosting mode is guaranteed. The concept vehicle can reach 10% fuel saving compared with pure Diesel on some specific tractor missions.

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