Citroën has announced the launch of OUTDOOR as a new cross-brand slogan designed for the C3 and C3 Aircross. Citroën claims that OUTDOOR adds a touch of imagination and is aimed at anyone who wants to look beyond the daily grind and step outside the ordinary.
The Outdoor signature is personified by Migoo, a comic-book-inspired mascot. An instantly recognisable face, Migoo embodies a clever blend of strength, wickedness and good nature – just like the Outdoor range, which are robust on the outside and reassuring on the inside.
The new C3 OUTDOOR and C3 Aircross OUTDOOR has a range of exclusive features. The C3 and C3 Aircross each feature a new front bumper, with a distinctive grey component, reminiscent of the protective skid plates typically found on SUVs, crafted to create an elegant visual signature.
On the C3 Aircross, the lower section incorporates LED fog lights. The side profile is enhanced by new 17-inch alloy wheels, including an angular design, distinct for the C3 and C3 Aircross. These wheels feature the Citroën logo at their centre, which also comes in the Infra Rouge colour.
The interior of both models has been designed to reinforce this claim to move upmarket. The Advanced Comfort seats, which feature a distinctive graphic theme on the backrests and seat cushions, with characteristic horizontal patterns. The backrests of the front seats are adorned with a laser-embroidered depiction of the mascot Migoo. These seats are also enhanced by Infra Rouge topstitching, which is also found on the armrest and door panels.
The OUTDOOR signature appears on an embossed insert in the fabric on the dashboard in front of the passenger. The steering wheel is also adorned with an Infra Rouge logo. Finally, adding a striking touch to the interior, the seatbelts, also in Infra Rouge, bring a dynamic flair.
The C3 OUTDOOR will be available with petrol, hybrid and electric powertrains, offering a claimed range of up to 400km (WLTP). With its generous interior space and versatility, the C3 Aircross OUTDOOR takes its family-friendly credentials even further. It stands out for its functional roof rails, which make it easy to transport leisure equipment, as well as its LED fog lights, which enhance its visual identity and practicality.
