Opel is opening the next chapter of its comprehensive electrification offensive. The tradition-rich German brand is currently not only expanding its electric model portfolio but will focus entirely on battery electric vehicles in Europe as of 2028. Opel will also enter the world’s largest automobile market, China, as a purely electric brand. Furthermore, the legendary Opel Manta will celebrate its comeback as a purely electric car.
“As of 2028, Opel will only offer electric cars in our core market Europe,” said CEO Michael Lohscheller at the digital Stellantis EV Day 2021. “This clearly shows the commitment of the Opel brand to electric mobility. The future of the automotive industry is electric and Opel is part of that. We are on a journey to reinventing Opel and transforming ourselves into a young, green and global brand,” Lohscheller added. “Opel is moving from cold to cool. We are heading towards a net zero CO2 future as CO2 is the new currency in our industry.”
In addition, the final decision to bring the Opel brand back to China has now been taken. More details will be published in due course. “We promised that Opel will go global and we will deliver. China is the largest automotive market in the world and we are sure that we will grow profitably there. Chinese customers can look forward to our products and our emotional German brand,” said CEO Michael Lohscheller.
Lohscheller also announced that Opel will reinvent the legendary Manta, after the tremendous feedback the brand received when presenting the Opel Manta GSe ElektroMOD. “The Manta is a real icon in our brand’s history and an inspiration for its future. We will bring a new Manta into serial production by mid-decade. Purely electric, of course,” said Michael Lohscheller.
Opel is in the middle of an extensive electrification offensive: the brand will already have nine electrified models on offer this year, and all models will also be available in electrified versions by 2024.