Peugeot in Ireland is planning the first deliveries of the new 308 model in June as the new car is the first in the Peugeot range to carry the new Peugeot brand coat of arms in a grille entirely dedicated to it. A design and technological evolution, the radar for driving aids disappears behind the coat of arms (radome technology using indium compatible with radar waves), making it the centre piece on the grille.
The new Peugeot 308 has an attractive updated body shape designed around a 55mm longer wheelbase that combines to give it a larger look while providing more space for rear passengers. The overall height of the car has been reduced marginally to give a more stremlined look.
The boot volume for this new Peugeot 308 is now 412 litres with 28 litres of storage space in the cabin area. With the rear seats folded, the maximum load is a generous 1,323 litres. There is no spare wheel provided.
Engine options include two plug-in hybrid (PHEV) versions both based around a 1.6 litre petrol engine and a 1.2 litre, three-cylinder 130bhp petrol engine and an efficient 1.5 litre turbo-diesel engine that also develops 130bhp along with a little more torque. All cars are fitted with an eight-speed automatic gearbox and no manual gearbox versions will be available.
The slim front headlamps use LED technology from the entry Active grade. They are extended by hook-shaped daytime running lights on the front bumper. On the GT grades, the full LED headlamps are even thinner and have Peugeot Matrix LED Technology, for greater efficiency and safety in everyday use. At the rear, the headlamps use full LED technology displaying the 3 claws for a modern, brand-specific light signature.
The new Peugeot 308 will be available in 3 grades – Active, Allure and GT, with pricing as follows: Active from €31,765, Allure from €35,705 and GT from €39,215. Peugeot ses this new 308 model with higher specification as a challenge to the Volkswagen Golf. Volume supplies of the cars are expected for the July registration period, and at a time when supplies from other brands are tight, Peugeot sees this as another growth opportunity.
The new PEUGEOT 308 will come in 7 shades: Olivine Green, Vertigo Blue, Elixir Red, Pearl White, Ice White, Artense Grey, Perla Nera Black.
The new Peugeot 308 will also be launched in an SW body type from July. There will be a €1,000 price difference moving from the hatchback version to the SW. A fully electric version of the Peugeot 308 will be launched in late 2023.