New Holland celebrates 60th Anniversary of self-propelled forage harvester

The special anniversary edition of the New Holland FR 920 self-propelled silage harvester

New Holland marks this important milestone with a 60th Anniversary Special Edition featuring a distinctive livery and unique benefits. Celebrations also include a European Demonstration Tour to show how the FR Forage Cruiser can help customers manage a profitable and sustainable forage business.

New Holland Agriculture celebrates its 60th Anniversary since it produced its first self-propelled forage harvester, transforming its legendary SP818 pull-type forage harvester into a self-propelled machine. Since then, New Holland has been at the forefront of forage harvesting with a host of pioneering industry firsts that have revolutionised the sector.

New Holland is marking this important milestone with a 60th Anniversary Special Edition of its FR Forage Cruiser for all units produced for the next Season. The machines will bear a distinctive, Anniversary livery featuring a 60th Anniversary decal, silver swash and silver leaf to symbolise the machine’s advanced technologies and exceptional performance. The Special Edition forage harvesters will also feature unique benefits, including standard MyPLM®Connect, UpTime Solutions and UpTime Warranty according to the market.

New Holland is also celebrating this Anniversary with a European Demonstration Tour that will cover the major European forage harvester markets, including Belgium, the Czech Republic, France, Germany, Italy, Luxemburg, The Netherlands and the UK, but not Ireland.

The FR Forage Cruisers, which will bear a specially designed 60th Anniversary Demo Tour livery, will provide farmers in these countries the opportunity to experience first-hand their exceptional productivity and quality output in maize and grass.

Henrik Aaskov Hansen, Global Product Manager for New Holland Self Propelled Forage Harvesters, said: “For the last 60 years, New Holland forage harvesters have constantly pushed the boundaries of performance, delivering the highest quality silage to meet the most demanding requirements  of  livestock  farmers.  More  recently,  our  FR  Forage  Cruisers  have  also  proven invaluable assets in biomass production, which is developing fast in response to the growing demand for sustainable fuels. As we mark this important milestone, New Holland Forage Harvesters  are  demonstrating  how  their  versatility  is  helping  our  customers  to  improve  their profitability and fully grasp the opportunities of new revenue streams.”


New Holland’s forage harvesters claim to deliver crop quality and throughput with no compromise. The proven Power CruiseTM features ensure ultimate capacity in fields of varying crop density, while the state-of-the-art headers power through grass, maize and whole crop.

The FR Forage Cruiser features such as HydroLoc™ technology claims to ensures constant chop length regardless of crop type and variations in load, and the exceptionally strong cutterhead with a wide range of configurations to match every need – from conventional or shredded silage to biomass.

+The FR Forage Cruiser leverages ActiveLOCTM technology, which automatically calibrates the chop length to ensure the most nutritious silage depending on the actual moisture of every individual swath. The award-winning NutriSenseTM  NIR sensor nutrient analysis technology provides valuable crop nutrient data collected by the forage harvester, which can be visualised on the MyPLM Connect portal, helping farmers make informed decisions to market their crops most profitably, and tailor inputs for enhanced future yields.

The FR Forage Cruiser also offers all the advantages of New Holland’s MyPLM Connect telematics, which keeps the contractor connected to the machine at all times, enabling them to send and receive real-time information that helps operate more efficiently, productively and profitably.

Florian Schmitt, Europe Product Marketing Manager for the New Holland Self Propelled Forage Harvester, said: “The technological evolutions on the current FR Forage Cruiser enable the operator to control a wide range of parameters on the machine to increase the quality of the silage. Whether we are cutting feed for livestock application, or biomass in various crops for biogas applications, the FR Forage Cruiser allows our customers to feed their business with the optimally chopped quality of the crop across all types of produce. The NIR technology provides a granular measurement of key nutritional values, and by using these in an applied environment, we can provide our customers with the highest quality in the stack, and as such support and manage a profitable and sustainable forage business.”

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