The Tyrolean family company Lindner posted sales of €89 million in the 2020/2021 financial year, which ended on March 31, and thus recorded an increase of 8.5 percent. The company reported that 52 percent of tractors are exported from Austria. Lindner has limited sales in Ireland through a small number of dealers.
“The investment bonus from the Austrian federal government has had an impact on the Austrian market,” says managing director Hermann Lindner. With the AWS investment bonus, purchases of new level 5 agricultural machinery were subsidized with a seven percent grant.
The niche strategy of scoring points in the market with a niche strategy will remain true in 2021 as well. New products from Lindner include the stepless Lintracs 80 and 100 and the stepless transporter Unitrac 122 Ldrive. The new Lintrac LS series has also got off to a successful start.
“In the last few weeks we have started series production of our new vehicles,” said the managing director. “As in many other industries, the delivery situation in the agricultural engineering sector is also tight. This results in slight delays in delivery for individual models.”
Tractor rental via blockchain
In the past year, the Austrian tractor company launched a new project, the rental of tractors and transporters via the blockchain. To this end, Lindner entered into a strategic partnership with the German company CashOnLedger. The target group are professional entrepreneurs and municipal customers who want to expand their vehicle fleet for a defined period of time to cope with peaks in work demand, for example in winter snow clearing service. The rental processes are automated in combination with the TracLink system.